The Japan Environment Association (JEA) manages the Eco Mark Program aimed at certifying and spreading Eco-friendly products since 1989.The Eco Mark program serves to promote environment-friendly lifestyles (ecological lifestyles) through wise product choices.The Eco Mark is labeled on products with relatively less environmental impact compared to similar products, during the entire life cycle. After screening Eco-friendly products submitted for approval by manufacturers, the JEA certifies and publicizes products qualifying for the Eco Mark.